{"id":16355,"date":"2023-11-16T16:03:03","date_gmt":"2023-11-16T08:03:03","guid":{"rendered":"http:\/\/dc-creative.linkerr.cn\/?p=16355"},"modified":"2023-11-16T16:07:21","modified_gmt":"2023-11-16T08:07:21","slug":"audience-segmentation-for-beginners","status":"publish","type":"post","link":"https:\/\/www.globalfulfil.com\/fr\/audience-segmentation-for-beginners\/","title":{"rendered":"Segmentation de l'Audience Pour D\u00e9butants"},"content":{"rendered":"<p>Avec les confinements li\u00e9s \u00e0 la COVID-19 \u00e0 travers le monde, vous avez peut-\u00eatre r\u00e9alis\u00e9 \u00e0 pr\u00e9sent que vos consommateurs actuels et futurs sont dispers\u00e9s \u00e0 travers le temps, la g\u00e9ographie et une pl\u00e9thore de plateformes num\u00e9riques.<\/p>\n<p>Une compr\u00e9hension approfondie de vos audiences et de la mani\u00e8re dont elles passent leur temps est l'une des meilleures strat\u00e9gies pour donner un coup de pouce \u00e0 votre boutique en ligne.<\/p>\n<p>Cela implique de savoir quels canaux, messages et approches donneront les meilleurs r\u00e9sultats.<\/p>\n<p>Cet article vous aidera \u00e0 d\u00e9finir la segmentation de l'audience, \u00e0 apprendre les types de segmentation et \u00e0 am\u00e9liorer vos comp\u00e9tences en segmentation de l'audience pour tirer le meilleur parti de votre boutique en ligne.<\/p>\n<h2>Segmentation de l'audience d\u00e9finie<\/h2>\n<p>La segmentation est le processus de regroupement des clients en fonction de caract\u00e9ristiques observables.<\/p>\n<p>Celles-ci sont souvent des caract\u00e9ristiques d\u00e9mographiques telles que l'\u00e2ge, la localisation, l'orientation sexuelle et la marque pr\u00e9f\u00e9r\u00e9e.<\/p>\n<h2>Quels sont les avantages de la segmentation ?<\/h2>\n<p>Parce que la segmentation de l'audience rend vos efforts marketing plus cibl\u00e9s, elle vous permet de :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>D\u00e9finir vos donn\u00e9es d\u00e9mographiques cibles.<\/li>\n<li>Personnaliser votre message pour s'adresser directement \u00e0 eux.<\/li>\n<li>R\u00e9pondre \u00e0 une demande sp\u00e9cifique afin d'augmenter les taux de conversion.<\/li>\n<li>\u00c9tablir une connexion avec vos clients et gagner leur confiance.<\/li>\n<li>Pour raccourcir votre cycle de vente, attirez des prospects.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Les clients sont plus enclins \u00e0 \u00e9couter ce que vous avez \u00e0 dire s'ils estiment que le message a \u00e9t\u00e9 \u00e9crit sp\u00e9cialement pour eux.<\/p>\n<p>Ce type de personnalisation est rendu possible par la segmentation.<\/p>\n<p>L'approche que vous utilisez pour segmenter votre audience d\u00e9pend du produit ou du service que vous proposez.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec les mesures de confinement li\u00e9es \u00e0 la COVID-19 mises en place partout dans le monde, vous avez sans doute d\u00e9j\u00e0 constat\u00e9 que vos clients actuels et futurs sont dispers\u00e9s dans le temps, dans l\u2019espace et sur une multitude de plateformes num\u00e9riques. Une compr\u00e9hension approfondie de vos publics et de la mani\u00e8re dont ils occupent leur temps constitue l\u2019une des meilleures strat\u00e9gies pour dynamiser votre boutique en ligne\u2026.<\/p>","protected":false},"author":11,"featured_media":16356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-16355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audience Segmentation For Beginners - GlobalFulfil Dropshipping<\/title>\n<meta name=\"description\" content=\"Audience Segmentation For Beginners - GlobalFulfil Dropshipping\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.globalfulfil.com\/fr\/audience-segmentation-for-beginners\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/\"},\"author\":{\"name\":\"chenzhuo\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/#\\\/schema\\\/person\\\/42c57d8d7604c06fe7066136c90a53bc\"},\"headline\":\"Audience Segmentation For Beginners\",\"datePublished\":\"2023-11-16T08:03:03+00:00\",\"dateModified\":\"2023-11-16T08:07:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/\"},\"wordCount\":240,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpupload.linkerr.cn\\\/dc-creative\\\/2023\\\/11\\\/20231116160241101.png\",\"articleSection\":[\"Events\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/\",\"url\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/\",\"name\":\"Audience Segmentation For Beginners - GlobalFulfil Dropshipping\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpupload.linkerr.cn\\\/dc-creative\\\/2023\\\/11\\\/20231116160241101.png\",\"datePublished\":\"2023-11-16T08:03:03+00:00\",\"dateModified\":\"2023-11-16T08:07:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/#\\\/schema\\\/person\\\/42c57d8d7604c06fe7066136c90a53bc\"},\"description\":\"Audience Segmentation For Beginners - GlobalFulfil Dropshipping\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wpupload.linkerr.cn\\\/dc-creative\\\/2023\\\/11\\\/20231116160241101.png\",\"contentUrl\":\"https:\\\/\\\/wpupload.linkerr.cn\\\/dc-creative\\\/2023\\\/11\\\/20231116160241101.png\",\"width\":770,\"height\":515},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/audience-segmentation-for-beginners\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.globalfulfil.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Audience Segmentation For Beginners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/#website\",\"url\":\"https:\\\/\\\/www.globalfulfil.com\\\/\",\"name\":\"GlobalFulfil Dropshipping\",\"description\":\"Your Reliable Sourcing &amp; Fulfillment Agent With Over 10+ Years Of Experience\",\"alternateName\":\"Your Reliable Sourcing & Fulfillment Agent With Over 10+ Years Of Experience\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.globalfulfil.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.globalfulfil.com\\\/#\\\/schema\\\/person\\\/42c57d8d7604c06fe7066136c90a53bc\",\"name\":\"chenzhuo\",\"description\":\"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod odio, gravida pellentesque urna varius vitae. Sed dui lorem, adipiscing in adipiscing et, interdum nec metus.\",\"url\":\"https:\\\/\\\/www.globalfulfil.com\\\/fr\\\/author\\\/yedanpeng\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentation de l'Audience pour D\u00e9butants - GlobalFulfil Dropshipping","description":"Segmentation de l'Audience pour D\u00e9butants - GlobalFulfil Dropshipping","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.globalfulfil.com\/fr\/audience-segmentation-for-beginners\/","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#article","isPartOf":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/"},"author":{"name":"chenzhuo","@id":"https:\/\/www.globalfulfil.com\/#\/schema\/person\/42c57d8d7604c06fe7066136c90a53bc"},"headline":"Audience Segmentation For Beginners","datePublished":"2023-11-16T08:03:03+00:00","dateModified":"2023-11-16T08:07:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/"},"wordCount":240,"commentCount":0,"image":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/wpupload.linkerr.cn\/dc-creative\/2023\/11\/20231116160241101.png","articleSection":["Events"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/","url":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/","name":"Segmentation de l'Audience pour D\u00e9butants - GlobalFulfil Dropshipping","isPartOf":{"@id":"https:\/\/www.globalfulfil.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#primaryimage"},"image":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#primaryimage"},"thumbnailUrl":"https:\/\/wpupload.linkerr.cn\/dc-creative\/2023\/11\/20231116160241101.png","datePublished":"2023-11-16T08:03:03+00:00","dateModified":"2023-11-16T08:07:21+00:00","author":{"@id":"https:\/\/www.globalfulfil.com\/#\/schema\/person\/42c57d8d7604c06fe7066136c90a53bc"},"description":"Segmentation de l'Audience pour D\u00e9butants - GlobalFulfil Dropshipping","breadcrumb":{"@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#primaryimage","url":"https:\/\/wpupload.linkerr.cn\/dc-creative\/2023\/11\/20231116160241101.png","contentUrl":"https:\/\/wpupload.linkerr.cn\/dc-creative\/2023\/11\/20231116160241101.png","width":770,"height":515},{"@type":"BreadcrumbList","@id":"https:\/\/www.globalfulfil.com\/audience-segmentation-for-beginners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.globalfulfil.com\/"},{"@type":"ListItem","position":2,"name":"Audience Segmentation For Beginners"}]},{"@type":"WebSite","@id":"https:\/\/www.globalfulfil.com\/#website","url":"https:\/\/www.globalfulfil.com\/","name":"GlobalFul Dropshipping","description":"Votre agent de sourcing et d'ex\u00e9cution fiable avec plus de 10 ans d'exp\u00e9rience","alternateName":"Your Reliable Sourcing & Fulfillment Agent With Over 10+ Years Of Experience","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.globalfulfil.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.globalfulfil.com\/#\/schema\/person\/42c57d8d7604c06fe7066136c90a53bc","name":"chenzhuo","description":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam viverra euismod odio, gravida pellentesque urna varius vitae. Sed dui lorem, adipiscing in adipiscing et, interdum nec metus.","url":"https:\/\/www.globalfulfil.com\/fr\/author\/yedanpeng\/"}]}},"_links":{"self":[{"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/posts\/16355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/comments?post=16355"}],"version-history":[{"count":0,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/posts\/16355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/media\/16356"}],"wp:attachment":[{"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/media?parent=16355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/categories?post=16355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalfulfil.com\/fr\/wp-json\/wp\/v2\/tags?post=16355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}